The Lego Group Analysis

🕓 01.08.2019
👁 111
🗨 0
 Essay about The Seglar Group Analysis

BUSI 1484 – Managing Approach

Portfolio 1

The LEGO Group Analysis

June 26, 2013

Term count: 1, 517

Table of contents

Title| Web page

1 . Application of the PESTEL analysis| several

2 . Using the Porter's Five Makes Analysis| 4| 3. Putting on the TOWS Matrix| 6

4. Conclusions| 7

a few. Figure| eight

6. References| 8

Through this assignment the LEGO Group are reviewed by using a PESTEL analysis (Turner, S., 2002, ), Porter's Five Causes framework and TOWS matrix, based on the information from the example " The LEGO Group: working with strategy” by Anders Bille Jensen, University of Southern Denmark, and options from internet.

Application of the PESTEL analysis: #1


POLITICAL| Higher importance tax in a few countries, eliminated LEGO to these market segments before 1980's. | Profano has to outsource its development line in those countries, it can reduce the production price, making these products to be more competitive with rivalries. | Difficult to control intellectual real estate, and its supply chain. | ECONOMIC| Freelancing 80% from the products inside the Eastern Countries in europe and continue to be only twenty percent in its bottom in Billund. | Substantially reduce the production cost by outsourcing to developing countries as various other direct opponents. | Possibly unwelcome by their devotees since the product is not anymore produced by Danish labors. In the meantime, supply sequence and QC will become a setback towards the group. | SOCIO-CULTURAL| In line with the market research in 1995, demonstrated that children seem to mature earlier and demanding even more from the toys. | Lego has to shoot for strategic, innovative development rather than relying on yesteryear success. (2)| There is no total key intended for successful ideal plans. Virtually any major modify of business decision can face the risk of total failure of the firm. | TECHNOLOGICAL| In the past quarter of a century, the computer game has taken place in toy industries. The new generations has shifted their interested into digital gadgets from traditional toys and games. | The business has developed a technique in digital in 2009, with Warner Siblings. As an answer the developing demand in ‘new media' age| It is hard to seek to get a balance in running the ‘old' and ‘new' organization together. In the other phrase, the supervision must think as a Baby-Boomer and a Generation Y. | ENVIRONMENTAL| The buyers were not wanting to accept plastic products, if the company first producing Lego bricks. They preferred classical wooden instead of plastic types. | The plastic Seglar bricks got proven to be among the huge successful toy items in the 100 years. It is sturdy and easy to get mass creation. | The active ingredient of plastic is a by-product of petroleum, the industry highly infected industry in the World. On the other hand, wood product can be acquired from green forests, a sustainable source compare with plastic-type material. | LEGAL| The interlocking principle of studs and tubes was patented on 28 January 1958. (1)| Lego have sold millions components of bricks before five years, which demonstrated that the patent is the main asset of the group. | The future style which based upon this existing stud and tube interlocking system style is limited. As well as the patent will certainly expire sooner or later.

Application of the Porter's Five Forces Research:

This next analysis is an extract based on the situation study The LEGO Group: working with approach. The LEGO Group provides improved the corporation situation and historical accomplishment in 2008 and 2009, after a enormous declined in 1999-2003. The following paragraphs can analysis the business with Porter's Five Makes (Michael Electronic. Porter, 1979) #2 to spot the strong points of the five different competitive drivers in this particular industry.


The main element of LEGO bricks are plastic and colorants. The plastic (ABS) that used by LEGO is exclusively given by the German born chemical...


Author: Masters
The Lego Group Analysis
Top News Comments
 Essay regarding Piano and Half Past Two
Half Earlier Two, Keyboard and Refugee Mother and Child reveal a common concept of the childhood. By 50 % Past Two, the author covers remembers about the feeling of simplicity and…...
 Essay about Value Collection Publishing
Benefit Line Creating, October 2002 In Case Number 12, " Benefit Line Creating, October 2002, " Barbara Galeotafiore reveals a five-year financial prediction that displays Home Lager in…...
 Essay about They Request Me pertaining to Verses
The first stanza in the poem " They ask me for verses”, addresses of the time when ever Jose Rizal was writing this poem. In the initial stanza Jose…...
 Essay about The Real That means behind Othello’s Handkerchief
The Real Meaning lurking behind Othello's Handkerchief " Now we all know I've received a cardiovascular, because it is breaking” A offer in the Sorcerer of Ounces…...
 Essay about Overseas Outsourced workers Of Medical Transcribing
Overseas Outsourcing of Medical Transcribing Case Study 6 — Abroad Outsourcing of Medical Transcribing The following is an analysis between Frank Boss, CEO of Good Clinic and M. D. Noitall…...
 Essay regarding The Life of Blaise Pascal
The Pensees were a marvelous function of Blaise Pascal, when he seamlessly ascribed so many aspects of his society's views and beliefs of faith. Firstly, he stressed just how pathetic…...
 Essay about The Part of Blanche Ingram in Jane Eyre
Blanche Ingram: Villain? Blanche Ingram is the most important girl, other than Jane Eyre, in the novel. Probably, she is the main antagonist in this book.…...
 Essay regarding The current scenario of wind flow energy in Turkey
YEDITEPE COLLEGE OR UNIVERSITY The Current Scenario of Wind Energy in Turkey Simply by ERD?N? EK?? COMPUTER EXECUTIVE AFE 158 …...
Not found