Creating company

Awareness

DMS Electronics

Word Count 6510 words

Task Management in Marketing

CIM Member 12354592

Assignment/Project Front Sheet

CIM/CAM Membership

:

12354592

Unit Title

:

Project Supervision of Marketing

Level/Award

:

Professional Degree or diploma in Advertising

Accredited Analyze Centre

:

Strategy Business University

By submitting this analysis I state that I understand and abide by the CIM's stealing subjects and collusion regulation.

I actually hereby offer consent intended for my assignment/project, if recognized, to be designed for CIM use in relation to spread of finest practice and, or, other appropriate purposes. It is around the understanding that all studying member numbers would be removed prior to use to get the uses of full anonymity.

I actually CONFIRM THAT IN FORWARDING THIS KIND OF ASSIGNMENT INTENDED FOR MARKING, I AM AWARE AND HAVE USED THE CIM POLICIES IN RELATION TO WORD DEPEND, PLAGIARISM AND COLLUSION FOR A LOT OF TASKS. THIS KIND OF ASSIGNMENT IS THE RESULT OF MY INDEPENDENT WORK/INVESTIGATION EXCEPT IN WHICH OTHERWISE EXPLAINED. OTHER SOURCES ARE ACKNOWLEDGED IN THE BODY OF THE TEXT MESSAGE, A BIBILIOGRAPHY HAS BEEN APPENDED AND HARVARD REFERENCING HAS BEEN USED. THIS WORK WHICH I HAVE SUBMITTED HAS NOT PREVIOUSLY BEEN ACKNOWLEDGED IN COMPOUND FOR ANY ADDITIONAL AWARD. My spouse and i FURTHER MAKE SURE I HAVE CERTAINLY NOT SHARED MY PERSONAL WORK WITH ADDITIONAL CANDIDATES.

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Professional summary

DMS was created in 81 and is popular for providing computer related items in Sri Lanka. The business is an authorized business spouse for handful of leading brands in the world. Staying business spouse for Hewlett Packard (HP), DMS presents a wide range of HP products which include printers, readers, plotters, personal pc pc's, notebooks and specialist workstations. Ms products including MS glass windows and MS Office are offered to the Sri Lankan market through operation arrangement with Microsoft Company. Similarly leading anti-virus product " Symantec” is offered. Plantronics, a light weight headset, Hypercom a POS system completes the merchandise range.

DMS has a perspective of becoming A worldwide company that produces solutions of value that delight consumers by including " technology building blocks” from world class suppliers and adding the " glue” that gives a sustainable competitive advantage.

Quest statement of DMS demands that the organization wants to make certain that all stake holders will be provided with maximum value. That wants to present valuable Solutions and a pleasant experience of in order to customers. Mission statement wants the employees to be joyful and happy and to be in the best crew in town!!. It wants the management to have a broader sense of title and accomplishment and the company to have a great return about capital invested.

Even after 30 years of operation DMS is still not only a leader in the sector. Monetary performance the business is only inside the seventh situation when compared with competitors in the same sector. In the product range offered DMS can be not the industry leader for just about any.

The company chosen to carryout a brand awareness examine to findout the efficiency of the brand. The findings were worrying. To get the interviewees DMS was only the 5th choice once deciding to get a computer related item. It occupied only the fourth placement when asked to name the very best three on the market. This situation created the need to develop strategies to

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produce brand recognition for brand DMS. The DMS company was even more analysed using Brand onion model, BrandStar model and Competitor-Brand unit.

Customer Primarily based Brand Fairness (CBBE) version was used to derive methodologies to enhance the brand name awareness. 3 projects emerged from the examination and all three were ranked equal in priority and receives the green-light to proceed.

Task one is proposed to create occurrence in social networking (Facebook and Google+), even though project two is proposed to create a...

Bibliography: (2010, 08 11). Gathered 11 twenty-four, 2011, coming from Agile Method: www.agilemethodology.org

Blog page, B

Keller, K. D. (2001). Building Customer primarily based Brand Collateral. California: Marketing Science Company.

Management, My spouse and i. o. (2009). Project Managing Book Of Knowledge 4. 0. 06: 01.

Project Risk Management. (2010, twelve 1). Gathered 11 twenty-five, 2011, from Project Mnagement Informed Options:

http://www.pmis.co.uk/project_risk_management.htm

Tao, B. (2009, 03 12). Brand Matrix. Retrieved 10 24, 2011, from Brand Tao:

http://brandtao.wordpress.com/2009/03/12/competitive-set-brand-matrix/

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