Sumeet Mathur, Marketing Representative of FrieslandCampina Middle East says " For more than 50 years, Rainbow continues to be synonymous in the area for great style and top quality dairy products. This really is an outcome of constantly developing new releases that in shape the preferences and needs of consumers in the MiddleEast".

The new load up has been launched as a result of comprehensive consumer understanding and study. Sweet dishes have a very particular place in the foodstuff habits in the region's buyers. Sweetened Compacted Milk is definitely an essential element in several of the sweet food. However , the using Sweetened Condensed Dairy, from a tin, can be inconvenient, leads to storage challenges and a lot of wastage.

The new Rainbow Sweetened Condensed Milk in a squeezy pack, on the other hand, is easy to pour and is also resealable to stop wastage. It gives consumers a much more practical and economical substitute for the usual tin.

The start campaign comes with heavy customer activation on TV, through a radio station competitions, outdoor, sampling in supermarkets and on social media. Additionally , at the retail store level, ground breaking point-of-sale materials and an exclusive merchandising instrument have been created. The focus from the campaign is always to clearly communicate the benefits of the modern packaging to ensure that consumers benefit from the process of producing the delicacy as much as the dessert alone. RAINBOW Gold evaporated dairy launched; Today add a great irresistible taste to your tea The new method the latest conjunction with Rainbow's evaporated milk selection that already includes " Original”, " Cardamom” and " Light” variants. Created using the top quality fresh cow's milk coming from farms across Northern Europe, Rainbow evaporated milk was created to perfectly complement the tea drinking practices of consumers across the Middle East. The kick off of Rainbow Gold can be evidence of the company's continuous work to evolve and take suitable items that meet the changing consumer demands across the region. Announcing the launch, Maurits...


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